Who we are
Deadbug is held together by two forces:
The Hand.
The Brain.
One creates the chaos.
One makes it work.
This brand wasn’t planned. It wasn’t strategised. It was built out of frustration, burnout, and the need to make something real in a world full of recycled ideas and safe design.
Deadbug exists because we refused to stay still.
The Hand
The Hand is where the Chaos lives.
Fuelled by a being that doesn’t slow down and doesn’t know how to switch off, this is where the ideas come from — fast, messy, obsessive. Sketches at stupid o’clock. Music too loud. Caffeine doing most of the heavy lifting.
It’s ramen at midnight, steak when things are going well - and 2am gym sessions just to burn off whatever’s still left in the system.
Every design starts here - raw, unfiltered, and a little unhinged.
The brain
The Brain makes sure it doesn’t collapse.
Sharp. Grounded. Always working in the background. Talking to the right people, building the right connections, keeping everything moving when it would be easier to let it stall.
A young dad at the core of it all — balancing real life with building something bigger. Responsibility on one side, ambition on the other, and no option but to make both work.
Sunday roasts. Yorkshire puddings. A mountain of gravy.
Proper foundations behind the chaos.
It takes whatever The Hand throws at it — and turns it into something that actually exists.
Contact us
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